SEO is an abbreviation for search engine optimization. Search engine optimization refers to digital marketing that is designed to get your law firm on the top of a search engine’s results page. For example, if someone searches for the term “personal injury lawyer” in your city, you want to appear first on the results page. SEO is the way this is done.
Digital has revolutionized the way legal marketing is done. It is now essential that a law firm is seen online. Almost all potential customers now do digital research and less than 6% of them go to the second page of search results. For this reason, it’s crucial to your law firm’s success that you appear on the first page of search results.
7 Benefits of Law Firm SEO