Law firm marketing plans can benefit from pay per click advertising. PPC for lawyers works in combination with organic SEO to produce maximum exposure.
Pay per click, usually referred to by its abbreviation of PPC, refers to online advertisements that bill advertisers by the number of clicks the ad receives. These ads appear in the search engine’s results page when the keywords that you’ve chosen to show up for are typed in the search box.
Exclusive Legal Marketing recommends using PPC for lawyers in combination with SEO for law firms to achieve maximum exposure.
PPC is great for marketing law firms that want to: